Brüno Gehard (German pronunciation: [ˈbryːnoː ɡəˈhart]; (“Gay-hard”) sometimes spelled Bruno or Brueno) is a satirical fictional character portrayed by English comedian Sacha Baron Cohen.

A flamboyantly gay fashion reporter from Austria, Brüno first appeared during short sketches on Paramount Comedy 1 in 1998, before reappearing on a 2003 episode of Da Ali G Show.

[2][3][further explanation needed] In May 2009, Brüno appeared at the MTV Movie Awards, dressed as an angel with wings strapped to his buttocks as he descended on wires from the ceiling.

[7] "Sacha Baron Cohen's well-meaning attempt at satire is problematic in many places and outright offensive in others," Rashad Robinson, senior director of media programmes for the Gay and Lesbian Alliance Against Defamation (GLAAD) told The New York Times.

[14] Baron Cohen increased his security detail after WorldNetDaily claimed to receive a statement from al-Aqsa Martyrs' Brigades threatening his life following the premiere of the film.