Brad Parscale (born January 3, 1976) is an American digital consultant, media executive, and political advisor.

[3][4] Parscale began working for the Trump Organization in 2011, developing and designing websites and creating and managing digital media strategies.

"[5] Throughout the Republican primary, Parscale was responsible on behalf of Trump for managing the website, as well as digital media strategies and online fundraising campaigns.

His father, Dwight Parscale, was an assistant attorney general in Kansas who ran unsuccessfully for Congress in 1974 at age 28 as a Democrat.

[9] Parscale, who is 6 ft 8 in (203 cm),[11] played basketball at Shawnee Heights High School in Tecumseh, Kansas, graduating in 1994.

[15] He transferred to Trinity University, also in San Antonio, where he earned a bachelor's degree in finance, international business and economics, graduating in 1999.

[17] Parscale has said that he started the company with an initial investment of $500;[19] real estate records show that he owned three San Antonio homes at the time.

[18] After Parscale worked on several projects with graphic and web designer Jill Giles (who had her own small firm), the company Giles–Parscale was formed in July 2011.

[23] In August 2017, the remaining company operations were purchased by CloudCommerce, a penny-stock firm, in a deal valued at $9 million in stock,[24][25] and were renamed Parscale Digital.

[25] In early 2015, Parscale's firm, Giles-Parscale, was hired to create a website for Donald Trump's exploratory campaign, charging $1,500 (~$1,928 in 2023) for the work.

[29] Parscale used social media advertisements with an experiment-based strategy of different face expressions, font colors, and slogans like "Basket of Deplorables.

[31][32] Parscale did not have data scientists or any digital team during the Republican primary and did much of the social media advertising from his own home.

[34] The Washington Post later wrote that, in light of Trump's narrow electoral margin, Parscale could "justifiably take credit" for his victory.

[38][39] On August 30, 2019, CNN reported that a pro-Trump super PAC paid thousands to a company owned by Parscale's wife.

[42] In June 2020, while working to get supporters to an upcoming campaign rally with President Trump in Tulsa, Oklahoma, Parscale reported that he had received over 800,000 requests for tickets to the event, according to The Washington Times.

[45] In December 2020, Politico named Parscale's predictions for the size of the rally among "the most audacious, confident and spectacularly incorrect prognostications about the year".

The New York Times reported that Parscale "was often the subject of unproven accusations from his colleagues — as well as Mr. Trump — that he was pocketing money from the campaign.

[50] After the election, Parscale turned to real estate flipping, restarted his political consulting firm, and formed a data analysis startup.

In these messages, Parscale equated Donald Trump's rhetoric with fomenting civil war and blamed his former boss for the death of supporter Ashli Babbitt.