Bell is an eight-time Daytime Emmy Award winner and is executive producer and head writer for The Bold and the Beautiful, the CBS soap opera.

Bell's parents co-created the soap operas The Young and the Restless and The Bold and the Beautiful.

He concluded his studies at University of California, Los Angeles where he majored in television production before going on to join the writing staff of The Young and the Restless.

On January 14, 2015, CBS Television City, celebrating 7000 episodes of The Bold and the Beautiful, dedicated Studio 31 to Bell in honor of his work since the first day of the series.

According to the Center for Investigative Reporting, Bradley and Colleen Bell use "at least 2 million" gallons of water per year to irrigate their personal estate.