Many breeders in the southern United States, Brazil, Colombia, and Latin America prefer these colored cattle due to being able to avoid cancer.
The American Braford, was developed on Alto Adams Jr.'s St. Lucie County ranch in Florida.
Brafords have heat and insect resistance because of the increased number of sweat glands and oily skin inherited from their Brahman heritage.
They have been known to be of an ornery disposition, though this may be due to their raising, any predisposition toward being difficult is still a subject of debate.
They are often used in Rodeos due to their massive bulk and bone density, hardiness, heat endurance, and arguably their ornery disposition.