[4] In February 2023, the company announced it would acquire Vampr, a music networking platform that connects musicians and industry professionals.
[8] Jaxsta launched Vinyl.com in May 2023, offering a catalog of vinyl records across all genres with verified creative contributions metadata on every album.
[11][12] In August 2024, Vinyl Group announced it would acquire media and marketing trade publication Mediaweek for $500,000 in cash and $500,000 in shares.
[13] In September 2024, the company acquired Funkified Entertainment Pty Ltd, bringing The Brag Media events in-house through a deal valued at up to $2.5 million, consisting of both cash and scrip.
[14] Simultaneously, it completed an all-scrip acquisition for 100% of the assets of Serenade, a UK-based digital collectibles startup, including the shares of its UK subsidiary.
[1] Serenade produces physical and digital collectables that have served over 200 artists worldwide including Liam and Noel Gallagher, Muse, Sum 41, Twenty One Pilots and Thirty Seconds to Mars.
[19] The Music Network reported that "the change will allow Louez Schoorl to focus on the Jaxsta product and our community and creative relationships".
[20] Before joining Jaxsta in July 2021, Appleton had been the Senior Vice President Marketing Australasia at Warner Music Australia.