The stadium is named in memory of two of the school's earliest figures in its storied intercollegiate athletic program—the "First Family of Rattler Football"—the father and son combination of Jubie and Eugene Bragg.

[1] Jubie Bragg was one of the school's first athletic directors, being one of the key figures in the football program gaining varsity status in 1906.

Bragg's son, Eugene, one of the school's first All-America gridders (1927), took over the reins of the program in 1934, coaching through 1935, when an automobile accident ended his life.

The Rattlers played at Doak Campbell Stadium, two miles north of the Florida A&M campus, for selected games in 1979 and the entire 1980 season.

By 1982, the renovation and expansion had made the stadium a 25,500-seat facility with press box elevator, a $125,000 scoreboard with message center, a built-in sprinkler and drainage system, improved restroom, concessions and ticket booths and paved parking areas.

No formal date has been set for construction to start on the facility; however, FAMU Athletics officials have stated funding for the improvements will be entirely from fundraising efforts.

This new, state-of-the-art establishment will be half dug into the sloping terrain, with a series of terraces accenting the building, allowing for crowds to enter from the campus.