However at the 2016 CES conference, the Focus 1 device flopped in a live demo with the The Daily Dot calling it the most "cringeworthy demonstration" at the event.

[1] In April 2019, a post on Weibo showed Focus headbands being worn by pupils at an undisclosed primary school in China.

[2] In November 2019, it was reported that the school trials were halted in China amid parents’ privacy concerns and fears they could be used to control the children.

[5] In October 2024, BrainCo released OxyZen which monitors heart rate, blood oxygen and brain waves to provide tailored meditation and sleep.

[6] At the 2020 CES conference, BrainCo unveiled the final model of its BrainRobotics prosthetic hand with the product being launched on the market that year.