Bramley-Moore is a former commercial dock and it is intended that the new stadium will become the heart of a new mixed-use development in the area containing shops, housing, gym and other venues.

In 2007, then-CEO Keith Wyness revealed that the club had spent £500,000 on repairs just to keep the steelwork of the ground up to standard, and there was a serious possibility that within ten years it may not pass safety inspections.

By 2001, a site at King's Dock had been identified as the location for a new 55,000-seater stadium, scheduled for completion around 2005, but these plans were abandoned due to funding difficulties.

[7] Opponents of the plan included other local councils concerned by the effect of a large Tesco store being built as part of the development and a group of fans demanding that Everton should remain within the city boundaries of Liverpool.

[9] Local and regional politicians attempted to put together an amended rescue plan with the Liverpool City Council calling a meeting with Everton F.C.

[16] At the Annual General Meeting in January 2017, the chairman, Bill Kenwright, revealed that Bramley-Moore Dock was the preferred site for the new stadium, with a new railway station and a new road being funded by the City Council.

[17] This was contingent on setting up a Special Purpose Vehicle with Liverpool Council, who would act as guarantors for the hundreds of millions in commercial loans the club planned to use to finance the construction.

[22] In November 2017, the club agreed to a lease with Peel Holdings lasting 200 years, and in 2018 revealed its plans for a 52,000 seat stadium, which could be expanded to 62,000 in the future, demand permitting.

[23] On 23 March 2017, it was announced that a deal had been agreed between Liverpool City Council, Everton and Peel Holdings to acquire the dock for a new football stadium.

The lenders would acquire a 200-year head-lease of the land from Peel, the landowners, and leasing the stadium to the SPV, which would in turn sub-lease to Everton for 40 years.

[31] In July 2019, it was reported that the club had options to fund the development from both the private and public sectors, which could include selling naming rights to a sponsor.

[34] Everton's proposed new stadium is a bowl design with a capacity of 52,888 and constructed of steel and glass, with the existing dock being filled with reclaimed sand from the River Mersey.