The borough lies in the south-east part of Aachen and borders Kornelimünster/Walheim, Forst, Oberforstbach und Eilendorf, as well as the town of Stolberg.

The Coat of Arms of Brand is divided horizontally and shows in its upper section the horn of Pope Cornelius, a symbol of the areas previous affiliation to the Kornelimünster Abbey.

It likely stems from the town's association with the horn of Pope Cornelius on the coat of arms, and is meant to symbolize residents’ obstinacy.

With the Napoleonic occupation, in 1802 Brand gained independence from the abbey of Kornelimünster, becoming an autonomous community until absorbed into Aachen in 1972.

), and at the time included the estates of Gut Neuenhof, the Krummerrück, and the Hebscheider Hof), so that he could build homes and a horse racetrack.

In the 19th century, horse racing in Brand enjoyed great popularity after it had been initiated in 1830 by the industrialist James Cockerill and further expanded upon in 1870 by his grandchildren and respected gentlemen riders Otto and Henry Suermondt, who would later serve as the nucleus of the Aachen-Laurensberg Riding Club.

Until 1913, numerous flights took place here under international cooperation, but despite these initial successes, the activities of the airfield had to be stopped because the club had incurred too much debt and could no longer operate.