Languages: 85.8% English, 4.3% German, 2.3% Spanish, 1.7% French, 1.4% Chinese Religions: 67.4% Christian (23.3% United Church, 16.6% Catholic, 12.5% "Other Christian", 6.1% Anglican, 2.1% Presbyterian, 1.8% Lutheran, 1.6% Baptist), 30.5% None.

It is bordered by the electoral district of Dauphin—Swan River—Neepawa to the north, the electoral district of Portage—Lisgar to the east, the Canada–United States border in North Dakota to the south, and the Province of Saskatchewan to the west.

It includes the communities of Brandon, Cornwallis, Virden, Killarney, Souris and North Cypress.

This tradition was broken in 1993 when massive vote-splitting between the Progressive Conservatives and Reform allowed the Liberals to sneak up the middle and take the riding.

While Brandon has some Liberal and NDP support, it is not enough to overcome the conservative bent in the more rural areas of the riding.