Noted for his far-right views, Prichard has been described as a key member of "a new generation of MAGA-aligned activists" in North Dakota politics, contrasted with traditionally conservative state Republicans.

[2] After his academic background began raising questions in the local media,[2] Prichard attempted to negotiate with a journalist from The Forum of Fargo-Moorhead to provide evidence of his educational attainment in exchange for modifications to a different story about him.

"[7] He also emphasized a "return to pre-Covid normalcy," vowing to "protect individual choice" for decisions like masking and vaccines.

[12] In January 2023, Prichard co-sponsored House Bill 1254, which sought to ban all forms of gender-affirming care for transgender minors and impose felony charges on doctors who perform transition-related surgeries.

[13][14] HB1254 passed the legislature and was signed into law by Governor Doug Burgum in April,[14][15] drawing immediate condemnation from the Human Rights Campaign.

[16] This law caused North Dakota transgender youth to travel to Minnesota to receive healthcare; a group of families filed a lawsuit against HB1254 in September.

[22] Prichard's tirade also included anti-LGBT rhetoric, writing in another post that "All schools should have LGBTQ history taught and lesson one should be Sodom and Gomorrah.

"[22] Additionally, Freedom from Religion Foundation (FRRF) Action Fund president Annie Laurie Gaylor said in an open letter to Prichard: "As a state representative, your duty is to support the state and federal constitutions and to protect the rights of conscience of your constituents, not to promote your personal religious views, much less a Christian theocracy.

"[25] In December 2023, in a since-deleted Tweet, Prichard criticized the newly-redesigned flag of Minnesota, remarking that the state allowed "baby-murder, gender mutilation of kids, and refugee camps in downtowns.