Jay Pritzker, of Hyatt Hotels, masterminded the reorganization of the original Braniff International Airways (BIA) and successfully brought the airline out of bankruptcy on December 15, 1983.

PSA wanted to begin a low-cost, no-frills carrier in Texas with DFW as its base, and the assets of Airways looked to be a promising way to achieve this goal.

The two pilots created a business plan that said the new carrier could operate Boeing 727-200s at 5 cents per available seat mile.

Once convinced, Pritzker submitted a letter of intent, in April 1983, to Judge John Flower's bankruptcy court in Ft Worth, Texas, that was administering the Airways' and Braniff International Corporation's proceedings.

Bob Perlman, Boeing Corporation's director of communications and designer, was tasked with creating a new look for the March 1, 1984, relaunch of the venerable Texas-based carrier.

Braniff would retain the new scheme until the late 1980s, when a variety of modifications would be seen, including the placement of the Perlman design on a bare fuselage.

A red and light blue with a white dual check scheme was temporarily applied to some aircraft but was quickly decided against.

A slightly modified Alexander Girard Sky Font was used in place of the Cars and Concepts Braniff Script.

Invited guests for the inaugural ceremonies included Braniff executives, retired and former Airways' employees, civic leaders and members of the press who gathered at the former Hawaii Green Surfer Room and later Concorde International Room adjacent to Gate 13 to take part in the inaugural ceremonies.

John Beckman served as Co-Pilot, Richard Rudman Flight Engineer rounded out the rest of the experienced cockpit crew with Mary Morris, Jean Kouns, Cynthia Zell, and Mary Furlich efficiently tending to the main cabin.

Mr. Braniff's son Michael, Spartan School of Aeronautics Aircraft Maintenance Technician Program graduate 1982, Tulsa and a student at University of Central Oklahoma, said that he would definitely get an A in history this semester.

Business Cabin was placed in the front portion of the aircraft where all full Coach paying passenger will be seated.

Braniff's Business Cabin eliminated this disenfranchisement of the full Coach fare paying passenger.

Other Braniff Business Cabin inflight amenities included a choice of meal entrees and a complimentary newspaper.

Mileage Plus also gave passengers access to Lufthansa, Scandinavian Airlines, and Air New Zealand and the wealth of international destinations that these carriers served such as Hawaii, London, Tokyo, and Hong Kong.

A sizable increase in available awards along with free travel and vacation packages were key features of the enhanced Braniff Get It All frequent flyer program.

[11] Braniff's initial plan to emphasize top line service to business travelers was not successful as it lost a large amount of money during its first six months of operation.

In September 1984, a strategic change was made to Braniff's business model that included a single class of service and low fares.

According to the airline's September 1, 1989 system timetable, Braniff was serving 40 airports in the U.S. and the Bahamas with mainline jet service.

CEO Patrick Foley attributed this to intense competition and to costs incurred from the aggressive expansion campaign.

BIA-COR purchased a sufficient amount of Braniff stock to gain voting control over the airline and a merger agreement was executed.

BIA-COR Holdings, formed by the Paine Webber which provided a bridge loan for the Braniff acquisition, was headed by financier Jeffrey Chodorow, chairman and chief executive officer of Coregroup, a Philadelphia investor company.

New York City real estate developer Arthur G. Cohen was also a major principal of BIA-COR Holdings, Inc.[17] A new senior management team, from Piedmont Airlines, was installed that included William G. McGee as chairman, president, and chief executive officer, W. Howard MacKinnon, executive vice president and chief financial officer, and Richard L. James, executive vice president – planning.

At the time of the BIA-COR acquisition of Braniff, it was the 13th largest airline in the United States in terms of revenue passenger miles flown system-wide.

The carrier was originally based in Oklahoma City and moved its headquarters to Dallas Love Field in 1942, and to DFW Airport, Texas, in 1978.

The airline had begun moving its hub operation from DFW Airport to Kansas City and Orlando as a result of the merger with Florida Express.

[22] On 6 November 1989 the airline suspended all scheduled flights, announcing that it was out of cash, most remaining employees would soon be laid off, and it would operate only air charters.

[23] The airline had cut fares to attract travelers after slashing its flight schedule in September, and industry observers speculated that this move had not restored profits.

Braniff, Inc's., parent company BIA-Cor Holdings purchased the assets of the carrier for pennies on the dollar.

Braniff, Inc. existed until 1998, when Joe Mitchell, Keith Rosenberg, and four other employees closed the airline's files.