[1] It was originally established in March 1985, initially with sales and distribution through IVS Video UK (which shortly became Castle Pictures).
Braveworld was owned by Prestwich Holdings, Plc (a transatlantic investment company whose larger portfolio included US distributor Prism Video and Bush/Alba Electronics).
[3] Record (and later special interest/music video) label Legend Music Group was a misfired short-lived Braveworld side project,[4] as was Sheer Entertainment (a rental video label which released a handful of direct-to-video genre titles in 1987, notably Prom Night II: Hello Mary Lou[5]).
The Monster Squad, The Running Man, The Blob (1988), House III, Nightbreed) were distributed by Warner Home Video/MGM/UA and RCA/Columbia Pictures International Video.
This era's practice of handing over rental distribution duties to a major studio also occurred with some of New World Video, Virgin Vision, Castle Pictures and Medusa Communications' titles was due to consolidation in the UK video industry (exacerbated by the 1990 recession), with the major studios gaining control of rental sales and distribution networks.