The company was founded in 1939 by Herman Baker in Grand Rapids, Michigan.

The company mainly publishes content that covers many issues ranging from family life to theology, mostly within a broad evangelical framework.

[3] Furthermore, Baker also publishes books and ministry resources for pastors and church leaders, concentrating on topics such as preaching, worship, pastoral ministries, counseling and leadership.

The two men identified a market for practical books that would help bring the Christian faith to everyday life.

When Revell was bought by Baker, the Chosen imprint remained as a distinct unit within the newly expanded company.