[2] In each level, the player makes a number of choices related to gender equality, including a girl's abuse and abduction.

[4] The Emergent Media Center at Champlain College developed the game in response to a United Nations campaign to teach children "a healthy, equal attitude towards girls and women.

[6] The developers employed Sabido methodology, attempting to provide 70% entertainment and 30% educational message, which the director Ann DeMarle believes may have influenced the game's success.

[6] The game has been translated to four languages,[1] and the development team provides a supplementary educator's guide for post-game activities.

[2] Research by State University of New York at Buffalo "demonstrated that the game had a profound impact on participants' awareness and attitudes, and also indicated behavioral change.

"[5] The game has been played in 185 countries, and led to mixed-gender youth soccer camps in El Salvador and the Palestinian territories (Hebron[1]), the latter "[challenging] social norms.