It had a format consisting of news, sport and weather updates every half-hour from 6:00am to 8:00am with a mixture of debate, current affairs and regular segments in between.

[7] In the months to follow, it was announced that the other presenters would include Paul Henry, Kathryn Robinson, Magdalena Roze and Reuben Mourad.

He was referring to the leadership showdown dominating the headlines at the time, as well as Ten's ambitious move to enter into the crowded Breakfast TV market.

[17][18] The axing was part of the network's wider budget cuts which saw more than 100 staff lose their jobs from various Ten News roles.

[19] A newspaper said other staff at the network resented Henry, claiming many wouldn't look at him when he walked in the room, and were planning to boycott the Christmas party.

[20] Despite the show's axing, Ten has shown interest in developing a new breakfast program of a similar style to launch sometime in 2013.

Notable guests to have appeared on the show once, or on a number of occasions include: Tony Abbott (Federal Opposition Leader), John Alexander (Former tennis player and politician), Carrie Bickmore (Co host of The Project), Lara Bingle (Model and television presenter), Julie Bishop (politician), Bob Brown (retired politician), George Calombaris (Celebrity chef), Julia Gillard (Prime Minister), Tom Hafey (AFL legend), Colin Lane (Comedian), Nicole Livingstone (Former Olympic swimmer), Hamish Macdonald, Shaun Micallef, Gerry Harvey, Sarah Murdoch, Charlie Pickering (Comedian), Matt Preston (food critic), Kate Ritchie (actor and television presenter), John Robertson (NSW opposition leader), Hugh Sheridan (actor and television presenter), Chris Anderson (NRL legend) and Merrick Watts (radio comedian).

An Australiana backdrop existed behind the couch and was coupled with various props including an outback windmill, a moped and a wooden crate as a coffee table.

[21] A large screen, made up of 16 flat panel displays, was located adjacent to the couch and was used by Roze to present weather updates.

[2][22][23] At around the same time, Rochford's role in the show began to decrease with him presenting his segments from the Network Ten newsroom.

On 29 June 2012, Rochford left the show with reports suggesting on-air tension with Henry led to his departure.

As part of this plan, The Circle was axed, Breakfast was shorted to an 8:30am finish, Ten Morning News was reintroduced, and Wurrawhy was returned to its former 8:30am timeslot.

Due to the abrupt axing of The Circle, advertorials and infomercials were screened during Breakfast for a short period of time to complete the network's contracts with various parties.

Viewers were able to express their views by phoning the Henry Hotline, a talkback radio style segment; these calls were replayed later in the show.

In addition Around Australia was a segment where the hosts cross to Melinda Nucifora in Sydney, Ben Lewis in Melbourne, Jonathan Lea in Brisbane and Joe Hill in Adelaide to find out what is making news in their respective states.

Sydney Morning Herald reviewer Michael Idato described Breakfast as "free of major glitches" and that "Henry was very much the star of the show".

As the panel was discussing how 1700 migrant workers had been allowed to work at Gina Rinehart's Roy Hill mining project, a tweet appeared on the bottom of the screen: "You know who could use 1700 people, Channel ten Breakfast".

[53] Henry caused further controversy on 27 August 2012 by suggesting on the program that asylum seekers should "starve to death", following reports that they would be conducting a hunger strike over plans to shift them to Nauru.