[4] In 1998, the single "Breathe" became a hit-single in several European countries, boosted by its use in a Swatch TV advert campaign, two years after its original release.

Influenced by his Scottish heritage, the album 'Breathe' features a unique blend of traditional instruments, such as the uilleann pipes and bodhrán, combined with the exotic sounds of the didgeridoo and Gaelic vocals.

Once the other songwriters convinced him to try playing "Vienna" on acoustic guitar, Ure realized he could make music without the wealth of electronics or other musicians backing him up.

So I made ‘Breathe’, it was fantastic and I delivered the album, only to have it sit on a shelf for a year while BMG started sorting out their internal problems.

It was a hideously frustrating process to go through, and when it finally came out, the first two years of its life, it was the worst selling record I’d ever made.