The company began in the 1920s, in collaboration with FIAT, the production of coachwork for collective transport and industrial uses as workshop wagons, ambulances, special vans and buses.
At the beginning of the 1960s was projected and built the coach SDM (Sintesi del Meglio) a milestone in styling and construction techniques.
The new company, that chose a red horse as trademark, passed under the control of Finmeccanica acquiring the necessary resources to develop a range of new buses.
[3] Particular attention was taken to development of a low-emission vehicle, producing a modern style electric minibus, named ZEUS (Zero Emission Urban System), suitable for the historic centre and sold to some European countries as France, Germany, The Netherlands, Switzerland and Spain.
[5] On 20 November 2014, an agreement was signed at the Ministry of Economic Development between Finmeccanica and King Long Italia for the sale of BredaMenarinibus to Industria Italiana Autobus (IIA), owned by King Long Italia (80%) and by Finmeccanica (20%)[3][6] rebranding the new company with the historical name Menarinibus acquiring the former Irisbus production plant in Flumeri.