Brett Gosper

Brett Gosper (born 21 June 1959 in Melbourne, Australia) is Head of Europe & Asia-Pacific for the National Football League.

In 1989 Gosper left Ogilvy to go on to become Deputy Managing Director of France's 3rd largest advertising agency BDDP Paris (now TBWA) in 1992.

While at BDDP Gosper led a number of international account wins including TAG Heuer watches for whom he created the global concept of their longstanding worldwide campaign "Don't Crack Under Pressure".

[citation needed] For almost a decade Gosper led the agency on an industry-acclaimed run of new business acquisition that included Abbey National, Argos, Bass Brewery, Cadbury, Coca-Cola's Atlanta roster, Commission for Racial Equality, Credit Suisse, Evian, Häagen-Dazs, Intel, Microsoft, Philips (Gosper was the author of the worldwide brand concept "Let's Make Things Better"), Reckitt Benckiser and The Independent.

During the time of Gosper's leadership at McCann, the agency's flurry of new business wins included Goodyear, Staples, Smith Barney, Verizon, US Army, Viagra, Lunesta, Weight Watchers, USA Today.

[12][13] In 2009, Gosper led McCann’s successful pitch against finalist WPP plc as exclusive marketing services provider to the London 2012 Olympic Games.

[18] The rebranding has contributed to the dramatic increase in World Rugby's digital and social media presence, judged at the time to be the most extensive and engaged of the Olympic sports federations (Independent Survey by Red Torch).

Gosper left World Rugby to join the National Football League, January 2021, in the newly created role; Head of NFL Europe.

Based in London, his role is to accelerate the growth of the NFL fan base and revenues across European markets with strategic and operational responsibility involving all aspects of fan acquisition; broadcast, consumer products as well as ticketing, hospitality, and sponsorship generated by regular-season NFL games played in London and Germany.

In 2023, Gosper was appointed as the independent member of the ATP’s (Association of Tennis Professionals) newly formed Tournament Standards Committee.