In 1973 and 1974, Cook played in the Victorian Football Association with Box Hill for a total of 27 senior games and 20 goals with that club.
Playing for Rockingham in the Sunday Football League, Cook won the 1983 Bowden Medal for fairest and best player.
[9] At the end of the 1999 season, Cook informed then-Geelong Football Club senior coach Gary Ayres that the club would not grant him a contract extension beyond the 2000 season by stating “We are in a world of pain financially, things aren’t travelling all that well … we are not really in a position to extend any contracts”.
That on-field success has been mirrored by performance off the field, with Cook leading a four-stage redevelopment of GMHBA Stadium also known as Kardinia Park, while also ballooning the Cats’ turnover from $16 to $60 million during his tenure.
[15] At the conclusion of the 2021 AFL season, Cook left his position as CEO of the Geelong Football Club after 23 years, and was replaced by Steve Hocking.