[1] Brian Wheeler began his radio career as a broadcaster for his alma mater, Loyola University Chicago, where he called play-by-play for soccer, softball, and basketball for station WLUW-FM.
Wheeler was placed in the difficult position of replacing broadcaster Bill Schonely, the franchise's first radio voice and a popular figure who coined the "Rip City" moniker.
[10] In September 2010, Wheeler announced that he would step down from the radio show to spend more time working on the Blazers broadcast side of his life.
Wheeler missed most of the 2018–19 season due to health issues and was replaced by Travis Demers as the team's new radio voice in September 2019.
[12] During his Trail Blazers career, Wheeler worked alongside analysts Mike Rice (1998–2005), Antonio Harvey (2005–2016) and Michael Holton (2016–2019).
He had a number of unique catchphrases: Some of his most notable calls included: Wheeler located his birth mother, Barbara Schneider, for the first time in 2012 in Rockford, Illinois.