He said the song is "infectious, deliciously dark ('Well go get your shovel, and we'll dig a deep hole'), and packed with more energy than a Jedward dance routine – Williams sounds downright tremendous leading the 'ba-ba-ba' climax – this should provide a welcome edge at the top end of the charts".
The video depicts a young girl (Harley Graham) with butterfly wings exploring a surreal landscape, while Hayley sings the song near a large ditch which guitarist Josh Farro is digging.
She runs to escape, picking up her doll, emerging into the sunlight and falls into the ditch by where Hayley is singing.
In an interview with MTV, bassist Jeremy Davis explained that the band had created a treatment for the video before receiving further ideas from several directors.
The video is Paramore's first to not be performance based and some of the members of the band are only seen for a short period of time.
Guitarist Josh Farro likened the video to the 2006 Spanish fantasy film Pan's Labyrinth.