In 1993 The People published a photo of Sonia Sutcliffe taken by a freelance photographer that breached Press Complaints Commission code of conduct on privacy.
[2] In 1995, she became managing director of both newspapers, and in 1997 she returned to editing the Sunday Mirror for a year.
A friend[4] of UK Independence Party (UKIP) leader Nigel Farage, Rowe registered as the leader of Libertas UK with the United Kingdom Electoral Commission in December 2008,[4] in order to prevent Declan Ganley's political party Libertas from fielding candidates in the UK's European Parliament elections in 2009 under that name.
[4] Rowe worked as public relations chief for the businessman and UKIP donor Arron Banks.
[5] Rowe died from COVID-19 in Farnborough on 12 January 2021, at the age of 70, during the COVID-19 pandemic in the United Kingdom.