[3] The ninth series was won by dog tricks duo Jules O'Dwyer & Matisse, with magician Jamie Raven finishing in second place and Welsh choir Côr Glanaethwy third.
The ninth series saw the programme have to answer allegations of animal cruelty against a ventriloquist, while the producers caused controversy over the handling of O'Dwyer's performance in the final that Ofcom later ruled to have been misleading following complaints by viewers.
[24] The ninth series became notable for the controversy surrounding the performance of Jules O'Dwyer, and in particular the routine of her dog tricks act in the final.
When this came to light in an interview the morning after the final on 1 June 2015, Ofcom were forced to launch an investigation after 1,000 complaints were raised by viewers who felt misled by the performance's broadcast.
[25][26] Although no formal action was taken by the programme against O'Dwyer and producers, after Cowell launched his own investigation into the incident,[27][28] an apology had to be issued for the confusion caused by the failure not to disclose this detail as clearly as possible.