It is given in honor to "the highest level of excellence in bringing a game to life," considering elements such as "player control, non-player characters, ambient/environmental animation, facial animation and cinematics".
[1] The category was first presented to Soulcalibur II at the 1st British Academy Games Awards in 2004 under the name Animation or Intro.
[2] As developers, six studios have received two nominations in the category, though only Insomniac Games and Naughty Dog have achieved any wins.
For publishers, Sony Interactive Entertainment hold the record for most nominations, with nine, and also have the most wins in the category, with three.
The 2023 winner of the award is God of War Ragnarök by Santa Monica Studio and Sony Interactive Entertainment.