British Music Experience

[5] Previously, the National Centre for Popular Music in Sheffield had attempted to achieve this but failed to attract visitors and was eventually closed.

The British Music Experience has been set up as a charitable trust and has been funded by £9.5m worth of investment from AEG who hoped to recoup their costs within five years.

In 2010 the UK's fifth biggest food retailer, The Co-operative Group, signed on as the exhibition's main sponsor, pledging to give away 15,000 tickets over the next three years.

The BME has an extensive collection of rock and pop artefacts used to curate the rich history of popular British music alongside a social and political backdrop.

The BME regularly hosts learning and public programmes and temporary exhibitions to delve deeper into a band's artistry or music trends and movements.

The BME at The O2
Passenger Baggage Hall, Cunard Building in 2015
The 1945-62 gallery at the British Music Experience, London.
Hey DJ Interactive Exhibit at the BME London
Cilla Black and Dusty Springfield dresses