British Rail Double Arrow

[1] The logo grew out of a desire for modernisation in the 1960s, with the management of what was then known as British Railways wanting to divest the organisation of older motifs and develop a corporate identity to rival that of London Transport.

They drew up a Corporate Identity Manual which established a coherent brand and design standard for the whole organisation, specifying Rail Blue and pearl grey as the standard colour scheme for all rolling stock; Rail Alphabet as the standard corporate typeface, designed by Jock Kinneir and Margaret Calvert; and introducing the now-iconic corporate identity symbol of the "Double Arrow" logo.

The new BR corporate identity and Double Arrow were rolled out in 1965, and the brand name of the organisation was truncated to "British Rail".

However it still appears on railway tickets, which can usually be used on the services of a variety of train operators, and is used to denote stations within the National Rail network.

[5][7] In September 2022 official specifications for an updated version of the logo were released by Network Rail, the body responsible for Britain's national railway infrastructure.