Each doll is dressed in costumes that resemble the clothing Spears had worn in concerts, appearances, and music videos.
[1] Jay Foreman and Charlie Emby, the founders of Play Along Toys, spent millions of dollars to license, advertise, and distribute the Britney Spears dolls.
[3] The dolls feature Spears in different outfits, make-up, and hairstyles from her concerts, appearances, photoshoots and music videos.
[4] The packaging the dolls were sold in often contained CDs of individual songs, stickers, and other accessories.
The doll wears the classic outfit worn by Spears in the "...Baby One More Time" music video and is accompanied by a stand for easy display.
[9] This collection contains seven dolls wears different clothing that Britney Spears wore on stage during her Oops!...