The settlement of Broad Bay (Māori: Whaka Oho Rahi[5]) is located on the Otago Harbour coast of Otago Peninsula, in the South Island of New Zealand.

Broad Bay is 13 kilometres (8.1 mi) to the east of the city centre, but due to the shape of the peninsula's coastline, the heart of the city cannot be seen from Broad Bay.

The bluff is skirted by Portobello Road, the road which winds around the southeastern shore of the harbour between inner Dunedin and Portobello, 2 kilometres (1.2 mi) to the northeast of Broad Bay, and by the Otago Harbour Cycleway, which runs alongside it.

The Camp Road walking track connects Broad Bay with Larnach Castle,[7] close to the ridge of the peninsula.

Like several settlements on the peninsula - including Portobello and Macandrew Bay, which lies 3 kilometres (1.9 mi) to the southwest - Broad Bay is a commuter settlement and a haven for alternative lifestylers.

Although some people chose not to answer the census's question about religious affiliation, 66.0% had no religion, 22.3% were Christian, 0.5% had Māori religious beliefs, 0.5% were Buddhist and 3.2% had other religions.

The percentage of people born overseas was 25.2, compared with 27.1% nationally.