Several of the district's settlements (including Sprowston and Thorpe St Andrew) form part of the Norwich built-up area, lying outside the city's boundaries to the north-west and north-east.

In 2013, Broadland was ranked as the most peaceful locality within the United Kingdom, having the lowest level of violent crime in the country.

[19][20][21] In 2023 the council moved to the Horizon Centre, a modern office building at the Broadland Business Park on the outskirts of Norwich (in the parish of Postwick with Witton).

[24] The three most populous parishes at the 2021 census were Sprowston, Thorpe St Andrew and Hellesdon, all of which form part of the Norwich built-up area.

[25][26] The district contains the following civil parishes: Climate in this area has mild differences between highs and lows, and there is adequate rainfall year-round.

(A further £594,000 in termination payments was to be shared between three managers leaving South Norfolk council due to the merger.)

The councils reportedly claimed these so-called "golden goodbyes" would actually save money, as they would have fewer highly paid senior officials after they departed.