Broadway Hollywood Building was built as a department store, but has been refurbished as both commercial office space and residential condominiums.
[2] Atop the ten-story building is a two-story penthouse that serves as the base for the metal neon sign that says "The Broadway Hollywood".
[3] It was originally built in the neoclassical architecture style from reinforced concrete with brick upper stories that, along with the street level, include the bulk of the detailing.
Notable details include a classical entablature surmounts pilasters with Corinthian capitals, which result in what is described as a colonnade effect, which is repeated in the upper stories.
[4] On April 4, 1985, the building and the entire Hollywood Blvd Commercial & Entertainment District were recognized by the California Office of Historic Preservation with status code 1D in designations 0053-4680-0054 and 0053-4680-9999, respectively.
In 1922,[6] as Hollywood Boulevard regional shopping district, second only to Downtown Los Angeles, was taking form, stock was sold to finance construction of a four-story building at Hollywood and Vine to house a branch of Boadway Bros., a small Pasadena-based department store chain.
[7] In 1927, the Classical Revival Style building was built by local businessman Frank R. Strong as a B. H. Dyas Company Department Store.
[3] In 2005 and after having been vacant for many years, a renovation began to convert the 10-story building into 96 loft condominiums, while adding two floors to the annex.
[9] Among the current and past owners of the building's loft condominiums are Dave Navarro,[10][11][12] Jason Statham,[13] Danny Masterson, and Charlize Theron.