The following year, Arthur Letts bought The Broadway, located in one of the building's storefronts.

[1][8] The company claimed they "ransacked the earth for merchandise" to fill their new building, which when completed contained five entrances (three on Broadway, one on Fourth Street, and one on Hill Street), eleven passenger and four freight elevators, and 460,000 square feet (43,000 m2) of space.

This half opened on June 25, 1915,[8][14] although its formal inauguration occurred September 16, 1915, during Fashion Week.

[1] In 1984, the building was bought by developer Roger Luby, whose renovation plans fell apart after his partners defaulted during the savings and loan crisis.

[1][2] The building features a Beaux Arts design with Italian Renaissance Revival ornamentation[3] that include pressed metal cornice with dentils, and egg-and-dart molding, carved modillions and a fillet band at the top.