Brochure

A brochure is an promotional document primarily used to introduce a company, organization, products, or services and inform prospective customers or members of the public of the benefits.

A booklet is typically several sheets of paper with a card stock cover and bound with staples, string, or plastic binding.

This format has the added benefit of unlimited distribution and cost savings compared to traditional paper brochures.

Booklet brochures are made of multiple sheets, most often saddle-stitched, stapled on the creased edge, or perfect bound like a paperback book, and result in eight or more panels.

As compared to a flyer or a handbill, a printed brochure usually has higher-quality paper and more color and is folded or stapled at the seam.

The term "marketing brochure" dates back many decades, such as for advertising new automobile features of the 1955 Ford Thunderbird.