The building changed ownership and names in 1945, when the tower was purchased by David Broderick, a Detroit insurance broker, which he then renamed after himself.

Another bar called The Pit Stop opened on the ground floor of the building in 2007 but eventually also closed.

[6] The memorable humpback whale mural on the rear façade of the building was painted by Metro-Detroit native eco-artist, Wyland, and was dedicated on October 13, 1997.

In September 2009, the Broderick Tower was listed as one of the world's tallest abandoned structures.

[8][9] On November 2, 2012, the Broderick Tower received official certificates of occupancy by the City of Detroit.

This change was part of an initiative to feature local artists in prominent city locations.

The new mural, titled "Smiles," showcases Simpson's colorful and recognizable style and aims to celebrate Detroit's vibrant art scene.