The single-platform halt was at Sells Green in the north-east of Seend parish, close to the Devizes–Melksham road.

[1] It handled vegetables grown in the Bromham area, as well as milk.

After the completion of the Devizes line in 1858, the junction at Holt allowed the fastest route from London to the West Country.

Bromham and Rowde suffered from reduced traffic after the completion of the Patney and Chirton-Westbury line, that by-passed the Devizes Branch Line to shorten the London to Bristol journey by five miles.

The line and the halt were closed in 1966 under the Beeching cuts and the station was demolished in 1970.