Bronner's Christmas Wonderland

[citation needed] Some 100,000 lights illuminate Bronner's one-half-mile-long (0.80 km) Christmas Lane.

[citation needed] Bronner's employs over 500 people during the holiday season (between October and Christmas).

[citation needed] Bronner's has the exclusive right to sell Precious Moments Christmas-themed figurines.

With the government of Austria's permission and in keeping with the German theme of Frankenmuth itself, Bronner's built a replica of the Oberndorf, Austria, Silent Night Memorial Chapel in 1992 as a tribute to the Christmas hymn "Silent Night".

[3] In 2018, there were over 350 decorated Christmas trees inside and products from 70 countries in the 320,000 square foot building.