Upon his return to his home in Brooklyn in 1984, he and Potter, his downstairs neighbor from Park Slope, quit their jobs and founded the brewery.

[12] Since December 30, 2016, the Carlsberg Group has an agreement with Brooklyn Brewery to distribute its beers in Europe, the UK, and Hong Kong.

[14] The brewery has taken a less conventional approach to marketing and advertising, relying more on word-of-mouth, brand visibility at bars as well as donations to, and sponsorship of, nonprofits including World Cares Center (www.worldcares.org)where staff volunteered during ]multiple relief efforts.

[21] In 2005 Hindy and Potter published Beer School: Bottling Success At The Brooklyn Brewery through John Wiley & Sons.

Beer School goes over topics such as building teams as well as guerrilla marketing and publicity, with each chapter being written around a theme in the brewery's history.