Bros is a 2022 American romantic comedy film starring Billy Eichner and Luke Macfarlane as two gay men in Manhattan who avoid commitment but are drawn to each other.
Produced under Universal Pictures on a budget of $22 million, it is one of the first gay romantic comedies by a major studio and has an openly LGBTQ principal cast.
Universal spent between $30–40 million marketing the film and commercially released it in theaters in the United States on September 30, 2022.
When Aaron's family comes to the city for a visit, Bobby's excessive, outspoken behavior ends up causing a rift between the two men.
People are threatening to boycott the museum and pull donations over an exhibit Bobby created that suggests that Abraham Lincoln was gay.
On February 5, 2019, it was announced that Billy Eichner would write, executive produce and star in a romantic comedy feature film, directed and co-written by Nick Stoller.
[21] Prior to its commercial release, the film was allegedly subjected to homophobic review bombing from users on IMDb; although this was just speculated.
[27][28][29][30] In the United States and Canada, Bros was released alongside Smile, and was initially projected to gross $8–10 million from 3,350 theaters in its opening weekend.
[31][32] The film's top 10-performing theaters were all in New York, San Francisco, and Los Angeles, while it underperformed in much of the middle of the country and in the south.
"[36] The factors noted by Variety were reflected in similar analyses by Richard Newby of The Hollywood Reporter and Scott Mendelson of Forbes.
The site's critics' consensus reads, "Bros marks a step forward in rom-com representation – and just as importantly, it's a whole bunch of fun to watch.
[40] TheWrap's Alonso Duralde praised Macfarlane's performance, writing: "Like Bobby, this gay critic's not-so-secret comfort viewing is Hallmark Christmas movies, and I've always enjoyed Macfarlane's work as a charming romantic lead in them, but Bros offers the kind of complexity and shading (to say nothing of humor) that Hallmark never could.
Anyone coming into this film only knowing Macfarlane for his cozy cable movies will leave with a new appreciation of this versatile actor's wheelhouse.
"[41] Marya E. Gates of RogerEbert.com gave the film 2.5 out of 4 stars, writing: "Its perpetual commentary on the mainstreaming of queerness remains at odds with its very desire to tell its story within the Hollywood system.
"[42] Writing for Consequence, Clint Worthington gave the film a B− and said: "When it focuses on Eichner and Macfarlane, and the ever-complicated mores of queer masculinity, it stays charming and light on its feet.