[1] The album was announced on July 14, 2023, alongside the release of promotional track "Sun Ain't Even Gone Down Yet".

In a statement, TJ Osborne explained "we've always had a lot of mystery intentionally around the things we have done, but with this album, we decided to be all in, and doing that reminded me of what it was like when I first started playing music, when it was an outlet for my angst or just a way to have fun".

Discussing their personal growth and how the project varies from the duo's previous album Skeletons, John Osborne stated "since our last record, we've been very forthcoming with who we are.

"[2] TJ noted that he felt this album was a "defining record" for the duo at this point in their career, adding "we needed to put it all on our shoulders and we did.

Similarly, John explained that they were always committed to pushing themselves and evolving their sound but acknowledged that "at the end of the day, we are also who we are".