Bruce is a city in Brookings County, South Dakota, United States.

Some hold Bruce was named for the son of an early Chicago Northwestern railroad official, while others believe it was named for Blanche K. Bruce, an African-American statesman and friend of Roscoe Conkling, U.S.

The racial makeup of the city was 95.6% White, 1.5% Native American, 0.5% Asian, 0.5% Pacific Islander, and 2.0% from two or more races.

34.7% of all households were made up of individuals, and 11.6% had someone living alone who was 65 years of age or older.

About 4.1% of families and 7.3% of the population were below the poverty line, including 9.3% of those under the age of eighteen and none of those 65 or over.

During the last week of July, Bruce celebrates Honey Days, its town holiday.

[11] The festival features many activities such as a street dance, bingo, barbecue feed, pancake breakfast, an outdoor church service, and many recreational tournaments such as softball, horseshoes, volleyball, and beanbags.

[12] Honey Days also displays a large parade on its main street.