[1] Early in their careers, they wrote two plays together, including Man's Estate which debuted in 1929, and The Terrible Turk in 1934.
The Goulds took over as co-editors of the Journal in 1935 during the Great Depression, and steered the publication through its golden years, becoming for much of their tenure the highest circulation of the "Seven Sisters" of American magazines that focused on women, and among the highest circulation magazines in the country.
[5] According to a Time magazine article upon their 1962 retirement, the Goulds took an undistinguished journal in a field that "took the patronizing view that a woman's interests were largely confined to the home" and led by "Beatrice's sure feeling for the emancipated women's tastes, it invited its readers to plunge up to the elbows not only in bread dough but in life."
The magazine pushed for "purity in politics as well as in maternity wards" and fought against venereal disease and child abuse.
Attention-getting articles and addressing feminine health problems openly were published, as well as top fiction pieces.