Bruce Henderson

[3] In 1959, Henderson left the company to join the consulting firm Arthur D. Little as a senior vice president for management services.

Upon leaving Arthur D. Little, Henderson accepted a challenge from the CEO of Boston Company to create a consulting arm for the bank, operating as a subsidiary under the name Management and Consulting Division of the Boston Safe Deposit and Trust Company.

Robert Mainer gave an account of how that choice was made:[Henderson] asked what we thought [BCG's] specialty should be.

We'll define it'.—Robert E. Mainer, Boston 1964-1967[4]Bruce created the publication entitled Perspectives as a new form of marketing and in response to the McKinsey Quarterly and Arthur D. Little's Prism.

By the end of 1977, revenues were split evenly among business originating in the United States and overseas.

He retired and went to Nashville, Tennessee, to teach at the Owen Graduate School of Management at Vanderbilt University.

[1] Henderson died at the age of 77, ten days after suffering a stroke at his home in Nashville in 1992.

"—The Economist, 2009[7] The Experience Curve is a managerial tool primarily used to predict cost behaviour.

It states that "costs characteristically decline by 20-30% in real terms each time accumulated experience doubles.

[8] The growth-share matrix—or BCG Matrix, as it came to be known—is a managerial tool used to visually represent a company's portfolio.

The format persisted through later development sessions, without anyone considering that in the future the axis might become calibrated— where a low-to-high scale from left to right would be more typical and easier to produce.

He compared business to international relations during peacetime, when countries compete ferociously but exercise restraint to avoid war.

An engineer by training, Henderson never tired of quoting Archimedes to aspiring staff: "Give me a lever and a place to stand, and I will move the world".—Carl W. Stern, 2006[15] He was fond of quoting Jay Forrester: "While most people understand first-order effects, few deal well with second-and third-order effects.

Unfortunately, virtually everything interesting in business lies in fourth-order effects and beyond"—Carl W. Stern, 2006[15] In 1953, President Dwight D. Eisenhower appointed Henderson to a team of five analysts who evaluated foreign aid programs in Germany under the Marshall Plan.

[16] Henderson received the Distinguished Alumnus Award in 1985 by the University School of Nashville, from which he had graduated in 1932.

[18] The Boston Consulting Group Bruce D. Henderson Chair in International Management was endowed by BCG in 1995 at INSEAD.

[19][20] The Bruce D. Henderson Scholarship was endowed in 1985 by the Boston Consulting Group to honor Henderson and awarded to the MBA student at the Owen School of Management of Vanderbilt University, who, during the first year, achieved the strongest record in personal, professional, and academic performance.

[23] In January 2018, the BCG Henderson Institute was ranked the third Best For Profit Global Think Tank by the University of Pennsylvania.

Henderson in his red PDS sweater, ca 1930.
Henderson in his "red PDS sweater", ca 1930