Bruce Herschensohn

Stanley Bruce Herschensohn (September 10, 1932 – November 30, 2020) was an American conservative[1] political commentator, author, film director, and senior fellow at the Pepperdine University School of Public Policy in Malibu, California.

In 1986, Herschensohn unsuccessfully sought the Republican nomination for the United States Senate seat held by Democrat Alan Cranston.

The remaining 417,848 ballots (16.7 percent) went to Mayor Sonny Bono of Palm Springs, also a relative moderate.

During the primary campaign and afterwards, Herschensohn became a close friend of Bono and encouraged his former rival to seek election to the United States House of Representatives in 1994.

[a] Herschensohn won more votes than any losing Senate candidate had ever gotten at the time, topping the count of Leo McCarthy (D-CA) in 1988.

Herschensohn casting his vote in the 1986 U.S. Senate election.