In addition to his corporate roles with WWE, Prichard has also appeared as an on-screen character under the ring name Brother Love.

[4] Due to Boesch's working relationship with Bill Watts' Universal Wrestling Federation in the 1980s, Prichard would also act as ring announcer for some UWF shows.

[6] However, shortly after the character debuted, similarities were also noted between Brother Love and controversial pastor Jimmy Swaggart's style of preaching.

[8][9] Months before Brother Love debuted, Swaggart and Bakker were involved in controversial scandals which tarnished their public images and resulted in networks cancelling their television shows.

The segment was patterned largely after Piper's Pit:[5] Brother Love would berate face wrestlers (especially Hulk Hogan and the Ultimate Warrior) and openly support such heels as "The Million Dollar Man" Ted DiBiase and Bobby Heenan.

The Brother Love Show was also the setting for the unveiling of Ted DiBiase's Million Dollar Championship and Rick Martel's "Arrogance" cologne.

Brother Love made his pay-per-view debut at SummerSlam 1988 when he interviewed face wrestler "Hacksaw" Jim Duggan.

His most famous assignment was alongside Sean Mooney for the WWF's televised event at Madison Square Garden on January 21, 1991, where he was roughed up by the Ultimate Warrior on his way to the ring to face "Macho Man" Randy Savage in a steel cage just two days after Savage had caused the Warrior to lose the WWF World Heavyweight Championship to Sgt.

In a 2016 podcast with Stone Cold Steve Austin, Prichard recalled that he had long been a fan of evangelist preachers, more for their theatrics than their religion.

When he arrived back at his office at the WWF's television studios five minutes later, he discovered that he had two missed calls from McMahon who he was relieved to find had liked what he had seen.

As it was a television taping, Prichard thought it was just normal make up being applied and he did not look in the mirror, not knowing that Vince McMahon had ordered that he be given the red face.

Brother Love continued to manage The Undertaker until January 28, 1991 (shown on TV in February) when he sold his contract to Paul Bearer.

Occasionally, segments involving the Brother Love character would lean further into these religious roots and would engender negative reactions from some audience members.

One such segment involved Brother Love playing the part of a charlatan "faith healer," during which he was portrayed as having healed an actor pretending to be blind and crippled to again be able to see and walk.

While the company did receive some complaints regarding the Brother Love character, Prichard's release from the WWF was due to personal and private issues he had at the time.

After his release from the WWF, Prichard moved home to Texas where he joined the Dallas-based Global Wrestling Federation, where he worked as a manager and ringside interviewer between 1991 and 1992, using his real name.

He began as a babyface color commentator, but eventually turned heel right in the middle of calling an ESPN televised match with GWF play-by-play announcer Craig Johnson.

In what would prove to be a monumental moment in WWF history, Brother Love hosted Ted DiBiase introducing The Ringmaster into the World Wrestling Federation.

Through the remainder of the Attitude Era, Prichard was occasionally seen on-screen as himself, either cleaning up between matches at ringside, or as one of the people called in to break up a backstage fight.

On the February 6, 2003 airing of SmackDown!, Brother Love confronted The Undertaker, then portraying a biker gimmick, in his feud against The Big Show.

[13] It was reported on October 7, 2010, that Prichard had been hired by TNA to presumably reprise the role he had in WWE working as a backstage agent and producer.

[17] In May 2013, Prichard began appearing as a judge alongside Al Snow and Taz in the monthly Gut Check segment on TNA Impact.

To explain Prichard's departure on screen, the story saw Jim Cornette brought in by Anthem, the parent company of Impact Wrestling, to fire him.