Bruce Vanderveer, professionally known as Automatic, is a Grammy-nominated American record producer, songwriter, and entrepreneur.
Automatic has worked with artists such as Pink, Pussycat Dolls, Nicole Scherzinger, Christina Aguilera, Cher, Fabolous, James Brown and Raven Simone.
In 2009, Automatic produced the #2 song on the Billboard Hot Singles Sales Chart, Cradle to the Grave, recorded by American Idol's Bettina Bush.
[citation needed] The Grammy-nominated producer also co-wrote the song "I'm Gonna Be a Star" alongside Ebony Rae Vanderveer, Park Jinyoung and Olltii.
While many of his peers were involved in illegal activities, Automatic's attraction to music kept him from the dangers of the rough city streets of his neighborhood.
Automatic befriended and battled with who would become hip-hop icons Notorious B.I.G., LL Cool J, Nice and Smooth and Big Daddy Kane.
In addition to music and dancing, Automatic focused on martial arts with his sensei who taught him Yip Man's Wing Chun kung-fu.
Grammy Award-winning producer, David Kershenbaum, heard about the group and came to Red Hook to hear the band who performed a showcase in their loft for him.
In 1993, the first professional release was Auto and Cherokee, "Naked Music", written, composed and produced by Automatic, Keith Cohen and Carmen Rizzo.
He also discovered a young Australian boy on Venice Beach, Wade Robson, whom he taught hip hop and rap and developed vocally.
In 2009, Automatic produced "Cradle to the Grave" and "She Is" for Bettina Bush which reached #2 and #4 on the Billboard Hot Single Sales Chart, respectively.
[2] In Summer 2012, Automatic produced the hit single, "Uncommitted" for K-Pop sensation, Kim Junsu (Xia) of superstar pop group JYJ.
[1] At Kim Junsu's recent concert in LA, Korean news site TV Daily reported: "the song produced together with Sony music producer AUTOMATIC, Uncommitted, is a chic urban pop song that attracted great attention.
"[2] Furthermore, the popular Canadian YouTube duo EatYourKimchi, well known for introducing K-Pop to foreigners, also reviewed Uncommitted: "From start to finish, the song is consistently solid and we’re totally digging it.
This time I choked and coughed a bit when I was singing, but the composer Automatic treated me so nicely, by telling me that I could rest as much as I want to or have a cup of warm tea and try again, that I didn't know what to do.
[5] The constant pressure from the industry wanting him to focus on one genre, sparked Automatic’s interest to develop his own label.
[5] Automatic partnered with corporate attorney, Roger Doumanian[6] founder of Fresh Element, to create an entertainment company focused on music diversity.