The brewery started as a hobby for the brothers Rune and Stinus Lindgreen who began to make their own beer in their mother's kitchen in 2003.

After a few years of experimenting, a friend of theirs, Per Olaf Huusfeldt, suggested that they should consider establishing a microbrewery in order to expose the beers to a broader audience.

The slogan Satans gode øl – roughly meaning 'devilishly good beers' – can be found on all bottles.

[8] This "atheism beer" created some discussion on the internet, even before its release, and attracted the attention of atheists worldwide.

Myers mentioned it on his blog Pharyngula,[9] and a thread was started on the Richard Dawkins message board discussing the beer.