Buffer is a software application for the web and mobile, designed to manage accounts in social networks, by providing the means for a user to schedule posts to Bluesky, YouTube, Twitter, Facebook, Mastodon, Instagram, Threads, Pinterest, TikTok and LinkedIn, as well as analyze their results and engage with their community.

The application was designed by a group of European experts in San Francisco,[1] most notably Joel Gascoigne and Leo Widrich.

[4] Once he developed the idea he created a landing page to see if enough people were interested in the product to make it a profitable venture.

After reaching a critical mass of registrations, Gascoigne built and designed the first version of the application software over a span of 7 weeks.

Buffer also contains features that give post suggestions to users, and gives information on the number of clicks, retweets, likes, favorites, mentions and potential views each post has, which is based on the number of feeds that single feed would show up on.

The plan also allows an increased limit of 100 posts at any single time, and the option to manage 8 social account profiles.

[18] The new feature allows paying members to create and save groups of hashtags directly within the Buffer composer.

[25] In December 2015, Buffer acquired Respondly,[26] a social media customer service and brand monitoring tool, which it has since rebranded to Reply.

[28] Additionally, Buffer has partnerships with WordPress, Twitter, Zapier, IFTTT, Feedly, Pocket, Shopify, Reeder, and Quuu.

[29] Daily, launched in May 2014, was an iOS app developed by Buffer that helped users manage their social media accounts on Twitter, Facebook, LinkedIn and Google+.

In the app, a user could accept and share, or dismiss, suggested links and headline through Tinder-style swiping gestures.