[3][4] The show gained popularity after the introduction of Hina Dilpazeer, who plays Mumtaz (Momo) in the 25th episode.

It is a successful sitcom with a high TRP,[8] and it holds the record for the longest-running television series of Pakistan.

Most episodes are about Nabeel, Khoobsurat, Momo and Mehmood being conned, robbed, or just having bad luck.

Every episode ends with the family being ripped off, or either of the men getting a beating from his wife for flirting with other women.

The storyline starts off with Nabeel and Mehmood living in an apartment as bachelors and progresses to both of them marrying and having children.

Nabeel takes advantage of this and starts living in the apartment as landlord and rents out a room to Mehmood.

Khoobsurat, who ran away from her wedding just fifteen minutes before it took place, arrives at the same apartment looking for her friend Saima, who is married to Ahmed.

When Khoobsoorat's father, Siddiqui, comes to take her back, she tells him that she is married to Nabeel to stop him.

Later in the series, Khoobsurat's father finds out his daughter is unmarried, and informs her that he is coming to take her back home.

Nabeel's mother comes to visit her son and tells him that Khoobsurat is a good girl and that they should get married.

Mehmood announces he will marry Mumtaz and tells the qadi to wait and read their nikah as well.

In the meantime, Butt sahab, a policeman, enters the scene, demanding the wedding be stopped as it was not legal to marry after 12 am.

Luckily, Khoobsurat's father arranges for a new place for them to live and pays in advance, so that they do not struggle.

Nabeel later gets declined due to his demanding of a salary of Rs.3–4 lakhs, saying he is made for much bigger things and will not work for anyone who does not see his true potential.

When both families have plans to go to the Oasis Mall, and both Mehmood and Nabeel are taking showers in their rooms, Khoobsurat and Momo wait for them in the hotel lobby and see each other clearly.

After they're reunited, they go to Ibn Battuta Mall the next day, where they meet FM radio producers and are offered jobs that don't work out.

The next day, Momo meets a man in the hotel lounge and mistakenly picks up his bag thinking it's hers.

Momo realizing that the bag has cash inside; instead gives a small portion of the money to the man.

(From episode 88, Faizan Shahzad Khan joined Team Bulbulay as associate director and actor) While returning home from Dubai, Momo loses her bag at the airport.

On the 100th, Eid-Special episode, Momo and Khoobsurat give birth to a baby son and daughter, respectively.

The family races to Lahore to visit Khoobsurat's father, Siddiqui, whom they cannot contact and are worried about.

Betaab's brother wants his sister to come back home, and arrives to confront the Bulbulay family.

Betaab's brother comes back and realizes that the gun was fake, later wanting Nabeel's wife in exchange for her sister.

Believing he's rich, Nabeel and Mehmood need to satisfy their costs to visit Minar-e-Pakistan from his wealth.

He is Momo and Rushu's son, Mehmood's step-son, Khoobsoorat's husband, Sona's half-brother and Chaandi's father.

However, in season 2 episode 247, it is revealed that he was married to Parveen And had a son named Vicki, whom he abandoned.

Nabeel's mother Mumtaz or Momo as her husband calls her, is a clueless old lady who often forgets names.

When Khubsoorat first meets her dad after running away from the marriage, she tells him she married Nabeel so that he does not take her back home with him.

Although he had died fifteen years ago, his ghost has appeared in three episodes of Bulbulay when he wanted to kill Mehmood Sahab because he is Momo's second husband.

Finally, the court issued a stay order against BOL TV and restricted them from airing the sitcom on their channel.