Bullock's was a chain of full-line department stores from 1907 through 1995, headquartered in Los Angeles, growing to operate across California, Arizona and Nevada.

Winnett, who publicly lambasted the deal (which was initiated by his own son-in-law, Bullock's President Walter W. Candy Jr.).

In February 1970, Federated Department Stores replaced its Bullock's Realty Corporation, which owned and managed the Fashion Square malls, with an organization called Transwest Management;[2] Transwest sold the Torrance (future "Del Amo") Fashion Square in March of that year to new co-owners Great Lakes and Guilford Glazer and Associates,[3] while selling the three other Fashion Squares for $13 million to Urban Investment and Development Company (UIDC), who would sell them in 1973 to Bank of America Realty Investor and Draper and Kramer for $16.3 million.

[7] [8] In 1983 however, Federated shuttered the Bullock's North division[9][10][11] and sold most of its locations to Seattle, Washington retailer Nordstrom.

[20] In 1996—following the acquisition of Broadway Stores, Inc.—Federated consolidated all its traditional department-store business in California under the Macy's nameplate, ending 89 years of Bullock's.

[21] Although the Bullocks Wilshire stores were deemed the most exclusive, the full-line Bullock's stores offered upscale designers such as Giorgio Armani, Jean-Paul Gaultier, Missoni, Krizia, Stephen Sprouse, Valentino, Salvatore Ferragamo, Byblos, Hugo Boss, Gieves & Hawkes, and Robert Graham.

Under the corporate oversight of Macy's South in Atlanta, the 22 Bullock's stores were divided into three competing regions: merchant offices with extremely limited control were established in Santa Ana, Sherman Oaks and the existing 800 South Hope Street building.

Macy's, now under tremendous debt, national economic issues and having alienated customers with swift and usually reactive changes to the Bullock's brand, focused and relied on South Coast Plaza, Sherman Oaks and Beverly Center to retain an upscale clientele.

In 1982, Bullock's North opened its sixth and final store in the ill-fated Fashion Island Mall in San Mateo.

In the late 1980s, Federated recognized that many of their young affluent women customers were unable to find youthful designer clothing in plus sizes and that very few stores were catering to that market, with the exception of Lane Bryant, Federated decided to test the idea that the plus-sized market young adult market was under-served by opening a stand-alone shop called Bullock's Woman in an upscale Las Vegas mall that already held a full-line Bullock's department store in March 1987.