The basic concept is to offer willing participants the opportunity of being buried alive in a real coffin underground for fifteen to twenty minutes.

monochrom's founder and conceptualist Johannes Grenzfurthner states that the performance series wants to start a conversation about death, culture, medical and scientific myths and mass media.

People in Los Angeles (at Machine Project),[8] San Francisco,[9] Vancouver[10][11] and Toronto[12][13] had the opportunity to be buried alive in a real coffin for fifteen minutes.

The scenario kept the intimacy of a sexual moment intact while moving the private act into public space.

monochrom's performance can be seen as an absurd parody of pornographic cinema or an examination of the high value placed on sexual privacy.